This session covers the exploration of marketing strategy, guiding participants through the crucial decisions surrounding marketing channel selection and effective market positioning. Participants will examine the various types of marketing channels—traditional and digital—and evaluate how each aligns with specific business goals and customer segments. The session also delves into the art of market positioning, equipping participants with frameworks to differentiate their offerings and communicate unique value in a competitive marketplace.
Seminar presented by: Bob Melberth
Build Your Success in Newtown is a seminar series designed to help existing and aspiring Newtown entrepreneurs turn ideas into action! Join us for multiple sessions throughout the first half of the year for insights and lessons on growing with confidence, creating opportunity, and helping shape a vibrant future for our community.
5:30PM - 6:00PM: Networking
6:00PM - 7:00PM: Seminar Session
