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Build Your Success in Newtown: Market Mastery: Know Your Customer; Beat Your Rivals

  • Robert L. Taylor Community Complex 1845 John Rivers Street Sarasota, FL, 34234 United States (map)

This session focuses on equipping participants with the knowledge and tools necessary to conduct effective market research—an essential step in building a robust business plan. Participants will learn how to systematically identify and analyze their target market, examining demographic, geographic, and psychographic characteristics to create detailed customer profiles. The course will also delve into competitive analysis techniques, enabling participants to map the competitive landscape.

Seminar presented by: Yana Stockman


Build Your Success in Newtown is a seminar series designed to help existing and aspiring Newtown entrepreneurs turn ideas into action! Join us for multiple sessions throughout the first half of the year for insights and lessons on growing with confidence, creating opportunity, and helping shape a vibrant future for our community.

5:30PM - 6:00PM: Networking
6:00PM - 7:00PM: Seminar Session

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February 4

Build Your Success in Newtown: The Blueprint Bootcamp: A Business Plan Overview

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March 4

Build Your Success in Newtown: Strategic Impact: Positioning for Success